Experience

Profile

Hands-on senior designer and production lead with more than two decades of agency experience building brand systems and leading integrated work across web, email, paid social, publications, packaging, and print. Combines creative design with project leadership, client presentation, developer and vendor coordination, and rigorous production quality control.

Core Design Capabilities

  • Brand Identity & Visual Systems
  • Integrated Campaign Design
  • Web Design & WordPress Production
  • Publication & Editorial Layout
  • Print, Packaging & Production
  • Presentation & Information Design
  • Image Editing & Photo Retouching
  • Creative Production & Project Leadership

Tools

Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat
Content Management: WordPress
Figma: working proficiency
Digital Advertising: Google Ads, Meta Ads Manager, LinkedIn Ads
Analytics & SEO: Google Analytics, Google Search Console, Ahrefs, Semrush
Google Workspace: Docs, Sheets, Slides

The Creative Alliance | Lafayette, CO

Production Manager & Graphic Designer | June 2011 to Present
Graphic Designer | June 2005 to June 2011
Graphic Design Freelancer | February 2004 to June 2005

  • Led concept-to-launch design for integrated campaigns spanning websites, landing pages, email, paid social, digital publications, print, and packaging.
  • Designed and produced responsive WordPress websites from page hierarchy and visual direction through cross-browser and cross-device QA, client review, and developer handoff.
  • Established or evolved visual systems for eleven brands, including Birko, Craters & Freighters, Office Evolution, and Syngenta Flowers, creating standards that could be consistently applied across digital and print.
  • Led cross-functional production with creative directors, writers, UX/UI designers, developers, photographers, vendors, and freelancers; presented design rationale and delivered production-ready assets.
  • Used Google Analytics, campaign reporting, and testing to identify performance issues and guide website and campaign improvements.
  • Managed up to twelve concurrent projects while delivering approximately 1,400 billable hours annually and maintaining schedules, quality, and production standards.
  • Directed quality control for contractor and vendor work, ensuring brand consistency, technical accuracy, and production readiness.
  • Trained clients and colleagues in WordPress, digital marketing systems, and brand implementation.

Clients include: biBerk Business Insurance, Global Aerospace, Slate360, Forma Furniture, Colorado Hazard Control, Axiom Aviation, Furniture for Life, THREE Business Insurance, Martensen IP, Craters & Freighters, Mesinger Jet Sales, ActivateWork, Timberline Mechanical, Boxwheel Trailer Leasing, Indulget Confections, EDUCAUSE, Eagle Creek Aviation, Nissi’s Bistro, KT’s BBQ, B.W. Cooper’s Tea, Gallery 1874, Syngenta Flowers, CD Networks, Avjet Global Sales, Wheeler Trigg O’Donnell, JetEffect, Team ProMark, GoldFisch, LaserCycleUSA, Totally Ferret, OgaraJets, Eldorado Natural Spring Water, PIE Engineering, Source Four, Woodley’s Fine Furniture, Thurston Kitchen + Bath, Discount Cabinets & Appliances, Kitchens at the Denver, FischerUSA, Colorado Historical Society

Aplomb Strategies | New York, NY

Graphic Design Freelancer | April 2014 to May 2015
Projects included: website design and maintenance, client training, stationery and collateral materials design

Bear Paws Massage | Aurora, CO

Graphic Design Freelancer | December 2014 to January 2015
Projects included: website design and launch, client training, stationery and collateral materials design

The Objective Standard | Glen Allen, VA

Graphic Design Freelancer | April 2012 to May 2015
Projects included: website maintenance, email marketing, quarterly print journal publication design, advertising coordination, stationery and collateral materials design

Trevor Conn, Web Developer | Denver, CO

Graphic Design Freelancer | July 2010 to May 2012
Projects included: website design and graphics

Forest Park Montessori School | Lafayette, CO

Graphic Design Freelancer | August 2010 to October 2013
Projects included: website design and launch, client training

WoodlawnAdvisors | Stamford, CT

Graphic Design Freelancer | May 2009 to October 2013
Projects included: website design and maintenance, stationery and collateral materials design

Chalet du Soleil | Vail, CO

Graphic Design Freelancer | November 2008 to December 2009
Projects included: email marketing, stationery and collateral materials design

Helen Gibb Ribbon Embroidery | Louisville, CO

Graphic Design Freelancer | July 2007 to October 2014
Projects included: website design and maintenance, email marketing, stationery and collateral materials design

Signature Advertising | Denver, CO

Graphic Design Freelancer | April 2004 to May 2004

Carter Design | Denver, CO

Graphic Design Freelancer | March 2004 to April 2004
Clients included: Perky Pet

Burks Communications | Denver, CO

Graphic Design Freelancer | February 2004 to September 2004
Graphic Designer | February 2001 to February 2004
Clients included: IBM, DaimlerChrysler, Denver Water, RTD, Emily Griffith Opportunity School, Denver Mayor Wellington Webb, The Tuskegee Airmen

Rassman Design | Denver, CO

Graphic Design Freelancer | January 2001

Heitman Advertising & Design | Westminster, CO

Graphic Designer | February 2000 to January 2001
Clients included: Eldorado Natural Spring Water, Woodley’s Fine Furniture, Thurston Kitchen + Bath, Discount Cabinets & Appliances, Kitchens at the Denver, Totally Ferret, Colorado Historical Society

American Lung Association—Colorado Chapter | Denver, CO

Graphic Designer – Intern | January 1999 to May 1999
Projects included: Shoo the Flu campaign, collateral materials design for community outreach, newsletter design and production

EDUCATION

Figma Essential Training | LinkedIn Learning
Additional training in Auto Layout and design-to-CSS implementation

Metropolitan State University of Denver
Bachelor of Fine Arts | Communication Design and Computer Imaging